Urban Airship adds predictive engagement, email & SMS

Urban Airship adds predictive engagement, email & SMS

Urban Airship announced today that it is boosting its mobile marketing platform by introducing a new level of machine learning that predicts when a mobile user is most likely to engage, as well as two new onboard channels: triggered emails and SMS.

A new Send-Time Optimization machine learning model determines the best day/time a user is most likely to engage with notifications, based on previous app activity.

Previously, the platform could fire messages based on user segments or a trigger, like returning a product or a news alert. Or a marketer could set up an automation rule, such as triggering a message for any user who looked at these product pages.

Now, the company is adding the ability to predict the best time to send a message.

[Read the full article on MarTech Today.]


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