As we know there are nearly 50 million new businesses world wide being started everyday. This is just one of many concerns for established businesses everywhere. This fact is compounded when you have established a prime location and offer a product that people actually need, only to have a new business offer the same product in the same area. This is also true with social media. The same competitor research that is used to steal your local clients right from under your nose can be put to even better use through social media
Things that you don’t want current or potential customers to know:
1. You don’t know your target audience we’ll enough to understand what information they are interested in
2. Your company values don’t have anything to do with caring about the interest of your customers
3. Your one employee, namely you, couldn’t possibly handle the communication needs of your international company.
Due to the transparency that social media promotes from businesses that wish to enter the arena, it could be very difficult to generate interesting content that does not provide insight into your business. Remember that social networking was created to promote the daily habits of individuals to be able to connect with other like minded individuals. So even though a majority of businesses have entered into the fray, they must still adhere to the same principles.
Social media is a technology embraced by more than one billion people around the world. That is 83% of people between the ages of 18 to 29, 77% between 30 to 49, 52% between 50 to 64 and 32% of the 65 plus crowd. Across the board 71% of women and 62% of men use social media in general. I think that all social media experts will agree that you should be strategic when choosing which social networks to use, in an effort to maximize effectiveness but not being their could be a major mistake as usage grows.
Contact me if you are interested in learning how your business can be an effective user of social media.