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January 26, 2018

Top B2B lead nurturing strategies for 2018

The New Year is about resolving to make improvements in life and in business. Improving lead quality is one of the biggest challenges for any business-to-business […]
January 26, 2018

Urban Airship adds predictive engagement, email & SMS

Urban Airship announced today that it is boosting its mobile marketing platform by introducing a new level of machine learning that predicts when a mobile user […]
January 25, 2018

Marketing operations 2.0: Defining the new organizational structure

“Unless structure follows strategy, inefficiency results.” Alfred Chandler As marketing operations (MO) capabilities mature, it’s up to the MO leader to modify the organizational structure to […]
January 25, 2018

Marketing Day: Facebook’s branded content policy, LinkedIn’s Website Demographics tool & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Recent Headlines […]