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January 18, 2018

Google introduces Cloud AutoML for employing machine learning without experts

Machine learning has become essential to digital marketing because it allows the generation of predictive models from past data. These predictions allow marketers to target the […]
January 18, 2018

Competitive research: 3 free steps to a better brand strategy

In the course of my work, I get the chance to help companies of all shapes and sizes get on track to achieve long-term, sustained growth. […]
January 18, 2018

Optimize your holiday marketing dollars – long after the Christmas lights dim

E-commerce marketers had a lot to be thankful for in 2017. According to statistics from Adobe Digital Insights, digital transactions on Cyber Monday were up 16.8 […]
January 17, 2018

Voice search in retail: Evolving the customer experience

Voice search stands to live at the heart of how retail marketers guide the customer experience into the future. Behind every voice query lies data riper […]