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The New Year is about resolving to make improvements in life and in business. Improving lead quality is one of the biggest challenges for any business-to-business […]

Urban Airship announced today that it is boosting its mobile marketing platform by introducing a new level of machine learning that predicts when a mobile user […]

“Unless structure follows strategy, inefficiency results.” Alfred Chandler As marketing operations (MO) capabilities mature, it’s up to the MO leader to modify the organizational structure to […]

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Recent Headlines […]