Simple Social Media Content Guide

Video: Debunking Social Media Marketing Myths
May 13, 2013

Simple Social Media Content Guide

Content Types

(IN) Industry News

Posting content that is relevant to your industry, especially news articles posted by major publications or blogs can be a valuable resource to build your audience. By posting content relevant to your business, you establish your company as a news source and an authority in your industry. This level of expertise is a strong qualifier in the minds of your customers and also raises brand awareness. This ultimately results in growing your target audience, lead generation and referrals.

(CN) Company & Product News

By posting news about your dealership or its products, your target audience sees that you are maintaining an active role and presence in your industry. It also helps customers build an affinity for your brand and develop a pseudo “relationship” with your company over time. It is this relationship that strengthens the bond between dealership and customer, resulting in an increase of future purchases and referrals. Some types of content you can post include product reviews, dealer reviews, product releases, press releases, new employees and events.

(MI) Marketing Incentives

Marketing incentives such as giveaways, events, discounts and other offers are a staple for many companies. However, moderation is key to reducing the likelihood of offending your viewers in a social media environment. Consider your social media activity like a television show or movie. The viewer expects a commercial from time to time. Using a social platform solely as a “commercial” channel will surely turn off your viewers. Therefore, limit promotional postings to 1-2 per day on Twitter.

(GC) General Content

General content such as inspirational quotes, re-tweeting valuable content and replying to people publicly helps to show your audience that there is a real person behind a given social media account. People do not join and participate in social networks to be advertised to by a faceless social media account. There is a certain level of entertainment and conversation that must be taken into consideration. A company can successfully meet marketing objectives through social media by implementing a healthy mix of marketing, entertainment and value.

Client Classification

The type and frequency of content distributed for a particular client will always differ based on their classification.

Goal IN CN MI GC
(A) More traffic 1 3 2 0
(B) Branding 0 3 1 2
(C) relationships 1 1 0 4
(D) Imp. process 1 2 0 3
(E) Incr. visibility 2 3 1 0
(F) more revenue 1 1 3 1
(G) save advertising 0 3 2 1

Content Frequency Guide

Post content during the following times for maximum visibility:

Mon Tues Wed Thurs Fri Sat Sun
9:00 9:00 9:00 9:00 9:00 9:00 9:00
11:00 10:00 10:00 10:00 11:00 11:00 10:30
12:00 1:00 1:00 1:00 1:00 1:00 2:00
1:00 2:00 2:00 2:00 2:00 2:00 3:00
3:00 3:00 3:00 3:00 3:00 3:00 4:00
4:00 5:00 5:00 5:00 5:00 5:00 5:00

Leave a Reply

Your email address will not be published. Required fields are marked *