With spending on business technology expected to remain healthy this year, a recent report from research firm Forrester has some advice for CIOs and others buying business tech.
First of all, says VP and Principal Analyst Andrew Bartels in “The Global Tech Market Outlook for 2018 to 2019” [fee required for full report], they should seek 5 percent or higher growth in their tech budget this year to support process improvements and experiments.
This tracks the expected 5.1 percent global growth in business tech spending that the report forecasts for this year, following 4 percent last year and ahead of a slightly slower rate — 4.7 percent — in 2019, measured in constant currencies. As Forrester suggests: “Make hay while the sun shines.”
Source: Marketing Land