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January 8, 2018

Review of Digital Marketing for Dummies Book

Description Does your digital marketing pack a punch?Written with the marketer’s best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital […]
January 8, 2018

Review of 99Designs, Branding & Logo Design Service

Professional graphic design expertise isn’t cheap. So how can you make your website or blog really stand out – give it that extra ‘pop’ that it […]
January 8, 2018
Sprout Social, social media management tool for businesses

Review of Sprout Social’s, Social Media Management Tool

What is Sprout Social Sprout Social is a SaaS software that promotes communication between businesses and people. It also streamlines communication between a business and its […]

RECOMMENDED READING


January 18, 2018

Google introduces Cloud AutoML for employing machine learning without experts

Machine learning has become essential to digital marketing because it allows the generation of predictive models from past data. These predictions allow marketers to target the […]
January 18, 2018

Competitive research: 3 free steps to a better brand strategy

In the course of my work, I get the chance to help companies of all shapes and sizes get on track to achieve long-term, sustained growth. […]
January 18, 2018

Optimize your holiday marketing dollars – long after the Christmas lights dim

E-commerce marketers had a lot to be thankful for in 2017. According to statistics from Adobe Digital Insights, digital transactions on Cyber Monday were up 16.8 […]
January 17, 2018

Voice search in retail: Evolving the customer experience

Voice search stands to live at the heart of how retail marketers guide the customer experience into the future. Behind every voice query lies data riper […]
January 17, 2018

Marketing Day: A holiday e-commerce wrap up, Freckle CEO interview & YouTube’s new rules for advertisers

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The big […]
January 17, 2018

Four ways to fix the social data disconnect

For the last 15 years, we’ve been using social data wrong. We think that because social marketing programs create lots of social data these two things […]