If you’ve risked carpal tunnel syndrome to hand-write thank-you notes to your customers or wedding guests, here’s some news you can use.
New York City-based Bond, which specializes in mass-produced handwritten notes on paper, has has launched a new feature called Bond Groups. The company points to research showing a phenomenal 99 percent open rate for handwritten notes, and cites clients that have seen as much as a threefold boost in engagement or an ROI of 800 percent from the missives.
The new Groups lets individuals and small businesses self-generate handwritten notes with personalized fields for names and a variable, like the present you gave or the product you bought. Up to 550 notes can be created in one order. Previously, businesses with orders of 1,000 notes or more could get this kind of personalization, but it would be handled by an account manager using a tool internal to Bond.
Source: Marketing Land