A new AI-powered Chrome extension judges content on its ‘trustworthiness’

A new AI-powered Chrome extension judges content on its ‘trustworthiness’


An artificial intelligence company has launched what it says is the first autonomous AI tool for determining the “trustworthiness” of a story.

Called Unpartial and developed by San Jose, California-based Recognant, the tool is an extension for the Chrome browser. CEO Brandon Wirtz told me that other browsers may be supported at some point.

Recognant has described the tool as being a detector of “fake news,” but it’s actually a “trustworthiness” detector. It doesn’t check facts or validate the source, but instead uses generated rules to evaluate the internal validity of a story. It is appropriate only for content of about 300 words or more, which excludes most tweets or Facebook posts.

The tool looks at such factors as whether the article’s conclusions are too biased based on the information presented, if the claims are backed up and if the math makes sense. It also considers the correctness of the grammar, the density of facts and the presence of subjective statements.

[Read the full article on MarTech Today.]

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Source: Marketing Land

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